WhatsApp Marketing & Automation

WhatsApp Marketing Automation is a smart way to supercharge your marketing efforts by using special tools and platforms that make marketing on WhatsApp easy and effective.

Imagine it like this: it’s a blend of using tools that automatically handle your marketing tasks on WhatsApp. These tools, such as the WhatsApp Marketing API, allow businesses to connect with their audience on WhatsApp in a really efficient way. It’s like having a personal assistant for your marketing strategies!

With WhatsApp Marketing Automation, you can send personalized messages, interact with your customers seamlessly, and make your marketing efforts way more effective. It’s like combining the best parts of email marketing, customer relationship management (CRM) and digital marketing, all specifically designed for WhatsApp, which has over 2 billion users around the world.

Whether WhatsApp Automation is free or not depends on the tools you’re using. If you’re using the regular WhatsApp Business App, you can set up automation for free. But, if you want to use fancier features and tools through something called WhatsApp Business API, it’s not free.

You’ll need to pay the platform providing the API, you also have to pay WhatsApp for each chat or conversation and co-ordination and management charges to the marketing agency. So, it depends on the features you need and the tools you choose.

Well WhatsApp Marketing with Automation can be used for various needs of the industry but here are few frequently used cases.

1. Customer Support: No more long wait times! Pre and post sales support on automation.

2. Sales & Marketing: Send offers and promotional messages in bulk.

3. Order Tracking: Keep customers updated about shipping and delivery status.

4. Generate Leads: Know customer preference, collect details and deliver PDF, Video, etc.

5. Appointment Reminders: Reduce no-shows with automated appointment reminders.

6. Feedback Collection: Use surveys to gather feedback and provide an even better experience.

7. Virtual Assistants: 24/7 handle inquiries, provide recommendations and more.

We send bulk messages using the WhatsApp Business API through a WhatsApp Business Solution Provider (BSP), that is legal to use for a WhatsApp Bulk Sender. This is allowed because we make sure our customers follow some specific rules as mentioned in WhatsApp Commerce policy.

But if you are sending unsolicited marketing messages on WhatsApp is generally considered spam and can lead to legal issues and account bans.

If you want to send lots of messages on WhatsApp without getting in trouble, use either the WhatsApp Business App or the WhatsApp Business API. With the Business App, you can send messages to 256 contacts at once. If you go for the Business API, you can schedule or send as many messages as you want without any limits after following certain steps.

Yes, broadcast is the solution. WhatsApp Broadcast is like a big group of people who get messages from your business all at once on WhatsApp. Using WhatsApp Business API for a Broadcast, you can send messages to unlimited users in one shot, including those who doesn’t have your number stored. What is cool is that you can send not just text but also pictures, videos, PDFs, links, and more – all through the official WhatsApp Business API. So, you can reach a lot of people with different kinds of messages easily.

Yes, with WhatsApp Chatbot, you can make your auto-reply game even better. Not only can you set up template messages, but you can also make it smart. You get to decide when certain pre-made messages kick in, based on specific words or situations – such replies are also known as autoresponders. This means you can send useful automated messages on WhatsApp, even when you’re not in the office. It’s like having a helper that responds to your customers automatically. These automated messages in WhatsApp Business can be super handy for your marketing, sales or support team – whatever you need!

Real estate businesses can use WhatsApp marketing to show properties in a more personalized way. The WhatsApp Business API makes it super easy for realtors and real estate developers to communicate regularly and personally with their clients.

1. Lead Generation and Nurturing

Real estate firms can make their lives easier by using WhatsApp marketing automation to gather info from potential customers, also known as leads. With WhatsApp Chatbot, businesses can ask about budget, location preferences and property types. This info gets stored automatically, helping in personalized follow-ups and updates on matching properties.

2. Property Showcasing

Marketing messages can be set up to display properties directly to potential clients. Using the WhatsApp Business API, businesses can send pictures, videos or virtual tours of relevant properties based on the preferences stored in their system.

3. Client Engagement

WhatsApp marketing automation tools can improve customer engagement. By setting up automatic but personalized responses for common questions, real estate businesses can offer immediate, 24/7 support, making the overall customer experience better.

Online shops can make shopping smoother and connect better with customers by using tools like WhatsApp marketing and email automation.

1. Personalized Product Recommendations:

E-commerce businesses can make shopping more personal with the help of WhatsApp marketing automation. By looking at what customers like and their shopping habits stored in the CRM, businesses can use WhatsApp and email marketing automation tools to send personalized product suggestions. It’s like having a virtual sales assistant, making the shopping experience more enjoyable and potentially increasing sales.

2. Order Updates and Customer Support

Stay in the loop! With WhatsApp marketing platforms and email marketing tools, e-commerce businesses can automatically update customers about their orders. From order status to shipping details and delivery updates, everything can be sent through WhatsApp. Plus, any questions customers have about products, orders or returns can get quick and automated responses, making sure customers are always satisfied.

3. Cart Recovery

Don’t let that cart stay forgotten! WhatsApp marketing automation platforms are handy for cart recovery. If a customer leaves their cart without buying, a friendly reminder can be automatically sent via WhatsApp. This nudge might just encourage the customer to finish their purchase.