Crowd Multiplier can install Meta Pixel on your website so you can track your website visitors’ actions, this is also known as conversion tracking.
Tracked conversions data appear in the Facebook Ads Manager and the Facebook Events Manager, where they can be used to analyse the effectiveness of your conversion funnel and to calculate your return on ad investment.
You can also use tracked conversions to define custom audiences for ad optimization and Advantage+ catalog ads campaigns. After defining custom audiences, with the help of Meta Pixel, you can identify other Instagram and Facebook users who are likely to convert and target them with your ads.
Broadly Pixel Conversion can help you track in three ways:
Standard Events: These are visitor actions Meta has defined such as Add to Cart or Checkout Initiate. You just collect them in the report for analysis.
Custom Events: These visitors’ actions are defined by you and collected in the report for analysis.
Custom Conversions: By passing your website’s referrer URLs you can track specific actions of visitors.
Get in touch with team Crowd Multiplier today to install Facebook Pixel on your website.