It's A Name Game

This book starts with an idea when a consumer considers a brand instead of a commodity. From this point, he is required to choose a brand for a particular product category and so the importance of the brand name starts from here.

To create an impactful brand name ten formulas have been discussed with examples. An adjective is a trap as it creates ambiguity one should remain away from using an adjective as a brand name but the human mind understands adjectives. As a consumer, we store an adjective against each product category and what is the impact of that is discussed in detail.

Why it is necessary to stay away from a category name and how to save a name from being used as a verb and generic. These points are supported by a number of examples.

Topics such as why it’s a good idea to have a nickname, ways to derive a good nickname and how to use the original name and nickname are discussed.

At last, how to see the act of name change from a marketing point of view is presented.

Language ‏ : ‎ English
Paperback ‏ : ‎ 147 pages
ISBN-10 ‏ : ‎ 935842057X
ISBN-13 ‏ : ‎ 978-9358420579
Item Weight ‏ : ‎ 180 g
Dimensions ‏ : ‎ 21.59 x 13.97 x 0.85 cm