Are the opinions of your customers or potential customers, valuable to you? If you are like the most brands out there, your answer would be yes. In that case, what do you do to collect opinions? Have you tried Poll on Facebook? It’s really very easy to use and effective tool. Let’s explore Facebook Poll feature from the marketing perspective.
These days, polls and votes are the most discussed words due to the Gujarat Assembly Election. But, we will not go into those political aspects. Let’s concentrate on the Facebook Poll for the marketing of your products and services.
What is Facebook Poll or Facebook Survey?
It’s a two question mechanism. Poll on Facebook allows users to post only two question polls. So, your fans and followers can vote in your polls in News Feed itself. This way you can collect their opinion and act on the analysis of poll results. This feature is available to profiles and pages both.
Though it’s not a complete survey tool, marketers have found work around and are using Facebook Poll as Facebook Survey also!
Somewhere between 2011-2013 Facebook offered this feature of polls, but it got discontinued. Now Poll on Facebook has reemerged to the scene after acquisition of TBH, a polling app highly popular among teens of America.
Unlike elections happening in the real world, Facebook Polls are not anonymous. Once you cast your vote towards one of the choices, all the participants and the creator of that Poll on Facebook will be able to view your vote.
Types of Facebook Poll?
As if now you have got three choices.
- Facebook Poll with text
- Facebook Poll with Images or Photos
- Facebook Poll with GIFs
In Facebook Poll with text, your choices of options are in the text. You can use maximum 25 characters in text options. But, if you want to take a vote on visuals you can use Poll on Facebook with Image or Photos. If you want to show something animated select GIF as your choice.
How to create a poll on Facebook Page?
Creating a poll on Facebook Business Page is extremely easy. Go to your Facebook Page and watch the status box. There you should be able to see 8 options and a See All link. Click See All link and Create a Poll option will be visible. Click that to start.
Describe your poll in ‘ask something’ area. Now you need to decide whether this Facebook Poll is going to be a text, image or GIF poll. If it’s a text poll just start writing text of up to 25 characters in option 1 and option 2. If this is an image based Poll on Facebook you need to upload images from your computer for both the options. But if this Facebook Poll on page is going to be a GIF poll then you have two choices. First, find GIFs from Facebook GIF Search. Second, use the link to a GIF.
As if now you cannot directly attach GIFs from your computer. However, you can use your own GIFs by uploading to your server and placing the links of the same.
Now, you can decide on the duration of this Facebook Poll. Whether you want to run it for a day or a week or custom period. Entire control is in your hands.
After this, you can decide to post Facebook Poll immediately or schedule it for a later date and time.
Once the Facebook Poll duration ends, Facebook will send a notification to see the results of the poll to all who participated in that particular poll.
As if now these polls are not eligible for boost.
How to create a poll on Facebook Group?
Poll on Facebook Group is little different than the Poll on Facebook Brand Page or Personal Profile. The essential difference, choices of answer selection are not limited to two options. You can add options as per your need and requirements. Further, you can have only text in question and choice of answers. No Image, No GIF is allowed at this moment for Poll on Facebook Group.
To post a Poll on Facebook group, navigate to the status box of the group. There you should see the second symbol as Poll. Click that to start.
At the same time, you can create an open poll where anyone can add options to your standard choices. Further, if you want, you can allow users to choose more than one option. For this, you just need to check a box in poll options.
Most Facebook Groups consist of like-minded people or people who share the similar interests. So, when you are planning some activity and want your members to give input Facebook Poll proves to be an extremely useful tool. When you post a poll in Facebook Group it will be visible to all the members. Based on notification settings few of them will get notified about your Facebook Poll.
Try it in any of your group
How to create a poll on Facebook Messenger?
Facebook Messenger the rising phenomena. I strongly believe Facebook Messenger is the next big thing in marketing. But, for today’s discussion, let’s focus on Facebook Poll in Messenger.
This feature works only if you have Facebook Messenger Group. It’s obvious there is no point of the vote when the interaction is one on one.
Head to Facebook Messenger and select a Facebook Messenger Group. A new window for that group messenger will open. From bottom select Create Poll option. Ask the question and add options as per your need. Here again Facebook Poll is not limited to two questions, but everything has to be text only. No support for Images or GIFs.
Once ready, click on Create Poll button. Now all the members of this messenger group will be able to vote. At the same time, they will have a choice to add new options. Further, at any moment you decide to change your opinion or you want to select more than one option just click Change Vote.
Facebook Poll Advantages in Marketing
Poll on Facebook can help you in many ways:
- Preferences: You can use Facebook Polls to know about preferences for product, design, slogan, services, location, dates, etc. from a community which is important to your business. This can help you better understand your fan community.
- Feedback: You can think of having feedback from the actual users of your products. May be you can measure their satisfaction level with your products and services.
- Engagement: Poll on Facebook can help you engage your audience. Instead of writing, the target audience can express their opinion, just in a click. Such convenience and unobtrusive look and feel of poll help increase engagement rate easier.
- Fast Decision: As Poll on Facebook works on real-time response mechanism so the immediate analysis is possible. This helps reduce the time required to take a decision.
Conclusion
If you are not using Facebook Poll in your Facebook Marketing yet, you are losing an opportunity to engage your fans and target audience. Try it today. But, remember to ask questions which are helpful to you in marketing. Also, share your experience and opinions in the comments on this blog.
How do you see the results of a messenger poll? It shows how many people voted for each option but not who they are.