How to use Facebook Advertising to Promote Your Products & Services

The world is changing in many ways and so are the customers and target audiences. Not only their buying habits are changing but their methods of acquiring information are also changing drastically. On this new horizon, Facebook is playing a critical role. So, having a proper idea about how to use Facebook Advertising for promotion and marketing of your products or services becomes critically important.

First, understand Facebook is not only about likes and fans. Many users and brands believe whatever they post on their Facebook Brand Page becomes visible to all the fans! This is a myth. Facebook says the organic reach of content would be 16% or less. In future, this organic reach will reduce drastically. So, you have got a reason to go for paid advertising on Facebook.

Now when you have decided to go ahead with Facebook Paid Advertising, let’s explore Facebook Advertising Objectives in brief. These objectives can work as Facebook Marketing Tools also.

1. Increase Brand Awareness With Facebook Advertising

When you select this objective for your Facebook Advertising Strategy your message will be exposed to the audience who are more likely to be interested in your products or services. You can expect the audience to like your page.

2. Facebook Advertising Can Increase Reach

As I mentioned earlier, Facebook is not only about likes and fans. Sometimes, even your objective is not focused on increasing likes. Let’s say you run a bakery shop and you have planned a promotion for ‘50% Discount on Selected Cakes’. Now in this scenario rather than more like more reach becomes important. So, when you have an announcement to make or are introducing a new product or short-term sale, etc. in your Facebook Business Ads you should select increase reach as an objective.

3. Increase Traffic, its easy with Facebook Advertising

If you have an offer on your website or landing page, it always makes sense to send more people to visit these pages. Facebook can help you achieve this goal with their Traffic objective. When you select Traffic as your objective you can create a Call to Action Button. As of now, this button can be titled as Apply Now, Book Now, Contact Us, Download, Learn More, Send Message, Request Time, See Menu, Shop Now, Sign Up or Watch More. Depending on your offer content you decide on the appropriate button title. The moment your paid post appears on the target audience’s timeline they will see this button prominently. Just a single click on this button will take the audience to your desired destination page. For the same reason, these Facebook Ads are also known as Facebook Ads for Websites.

4. Increase Engagement

Every content on Social Media is not alike. Apart from increasing page likes, at some point, if you feel a particular post on your Facebook Brand Page should get more likes, reactions or comments you must choose Increase Engagement as an objective in your Facebook Marketing Plan. Moreover, this objective is just perfect when you are organizing an event and looking for more responses to an event. Through Facebook Advertising, you can promote such events.

5. Increase App Installations

These days, businesses thrive on mobile apps. If you have developed an App for your business then you must select increase App Installations as an objective in your Facebook Marketing strategy. With these ads, you can take the user to your app download page just with a single click. To measure installations through advertising activity you will be required to link an ad account by authorizing Ad Account ID and you will be required to install Facebook SDK in your app. With this in the Facebook developer section, you will have access to analytics such as the number of unique users, number of app installations, total app launch figure, age, gender, country, app median session length, etc. As per our experience, Facebook Ads for App improve installation quality as ads done through Facebook Advertising are visible to the predefined narrow audience only.

6. Increase Video Views

By and large, videos catch more attention. If you have created a video for your product or service you must go for increased video views objective in your Facebook Marketing Strategy. Remember to add a call to action button to your video when you decide to promote it with Facebook Advertising. With the CTA button, you guide the visitor to the next logical step and that way, you can generate a lead for your business. Experiences and data say a video of 15 seconds or less gets more attention.

7. Lead Generation with Facebook Advertising

Most businesses need leads, especially B2B and capital-intensive products or service organizations. With this Facebook Marketing Tool, your strategy becomes measurable on end results. When you select this objective in Facebook Advertising you will have to agree with Facebook Lead Ads Terms. After that, you will be required to select the audience, budget, and schedule of ads. After that, you need to decide on the media. You can use Media such as Carousel, Single Image, Video or Slideshow to collect leads. At last, you will be required to create a lead form. Here you will option of the welcome screen. If you think delivering some information before data collection is useful and necessary then you should choose a welcome screen. After this, you will be required to decide on various questions. These are questions or fields of data you want your prospect to provide you. After figuring out that, you need to give the link to your privacy policy, this is mandatory so keep the URL ready while preparing Facebook Lead Ads. Now the last step is the Thank You Screen. Here you don’t have to do much except provide your website link. So, you are ready to launch your lead generation campaign. Since the time Lead Ads appeared on the scene, Facebook Advertising and Facebook Marketing have gotten a new meaning.

8. Increase Conversions

Are you doing business through a website or app? Well, in that case, Conversion Ads will be a great help in gaining information about valuable actions people take on your web or app pages.  You can measure checkouts, registrations, key web page visits, add to basket or other conversions. To start, enter your web address and then select the action you want to measure. Based on your selection you will get a snippet of code which is known as Facebook Pixel. You will be required to copy and paste this Facebook Pixel Code into the HTML of your website page that you want to track. Remember, this code must be included between the head tags (<head>   </head>). After installing Facebook Pixel on your website, in a new window, visit the page in which you have installed Facebook Pixel. Now come back to Facebook Business Manager and verify the pixel is working. The status should say verified with a green dot on it. Now complete the Conversion Tracking ads, you will notice Facebook Conversion Pixel is linked to your ad. Once your ad is run, you can read the reports under conversion tracking.

9. Product Catalogue Sales

Showing your ads again to the people who have visited your website but not purchased the product makes more sense. But how do you know who visited which product pages? Don’t scream! Facebook Product Catalogue Ads or Facebook Dynamic Ads will do the needful for you by showing products from your product catalogue based on your target audience. To run these ads you will need Facebook Pixel, SDK installation in your Mobile App, Business Manager and Product Catalogue. Your product catalogue can have various details about products such as Title, Price, Description, Link etc.

Once your platform is ready with said details you can choose various audiences for re-marketing such as Viewed or Added to Cart but Not Purchased, Upsell Products, Cross-sell Products or Custom Combination. You can choose a carousel or single-image ads. Now your headline and news-feed text can be prepared dynamically. With Facebook Dynamic Ads you can expect better sales. Try it, especially if you have hundreds of products on your website.

10. Increase Store Visits

Do you have stores in multiple locations? If yes, the Facebook Increase Store Visits objective is very helpful to you. It is quite possible, that all stores are not performing equally and so you need to run special promotions in selected stores or sometimes in all stores of selected cities. When the situation is such you should use increased store visits as your objective for marketing on Facebook as it will allow you to create proximity-based ad copy, proximity-based CTA destination or proximity-based map in a carousel.

To add multiple locations, you might need to request Locations Access from settings. If you are doing this for the first time, it will be necessary to decide the main page as a parent page and the other pages as child pages. Once you have added locations you can edit them or you can use them for ads. While advertising with an increased store visits objective, you will be able to target people around the location of the store by selecting the radius. Further, you will be required to choose ad voice as the Local Page. This will enable you to customize your message with dynamic fields such as store name, phone number, street, city, opening hours, etc. As a result, the target audience will see an ad from a local store!

So these are 10 different ways you can use Facebook for marketing and advertising your products and services. If you find it difficult to handle certain stages or you want to have professional people working for your brand or want to get trained for the same, you can always approach Facebook Marketing Agency Crowd Multiplier. This agency, Crowd Multiplier, helps brands and businesses with various Facebook Marketing and advertising Services, Social Media Marketing, Email Marketing and Inbound Marketing Strategies.