![\"Facebook](\"https:\/\/crowdmultiplier.com\/blog\/wp-content\/uploads\/2017\/06\/Facebook-Marketing-Mistakes-Crowd-Multiplier.jpg\")
<\/p>\nFacebook Marketing is the phenomena these days. All age, profession, interest, job title people are there on Facebook. This fact pulls brands and businesses on Facebook.\u00a0 But, many marketers are making these common mistakes in their Facebook Marketing plan. Are you one of them? Let\u2019s check.<\/p>\n
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There is a difference between Personal Profile and Facebook Page or Brand Page. In brief, you can say Personal Profiles are for humans to connect with their friends, family members, and acquaintances. This is a permission-based mechanism. To connect to a known person you need to send a friend request. Once that request is accepted, you start getting updates of that person on the news feed or you can check them on a connected person\u2019s timeline. On the other hand, Facebook Brand pages are not having any such request mechanism; there is a like button for the page. You click this button and you start following the brand or business on Facebook.<\/p>\n
If you are considering Facebook Marketing as an important element in your marketing mix, then you would be more interested in promotion and analytics. But these features are not available in the personal profile. Only Facebook Brand Pages are equipped with promotion, analytics, and other marketing tools. With analytics data on hand, you can plan your Facebook Advertising<\/a> Strategy for a better positive impact. As a marketer, you can reach the right audience and fulfill your objectives through Facebook Brand Page.<\/p>\n Facebook Personal Profiles are having a limit of 5000 friends! I hope your brand is having goals and potential of reaching many folds of this limit. Well, for that you need to use Facebook Page instead of Facebook Profile.<\/p>\n Further, using Personal Profile for marketing purpose violates Facebook Terms of Service. As a result, your profile can be deleted from this platform. I am sure, you don\u2019t want to shut down after investing time, energy and money in getting your brand popular.<\/p>\n Let\u2019s assume you are using a brand, but is it covering enough information about you? Once a visitor has landed on your Facebook Page, don\u2019t you think he will explore a little more about your brand or business? But still, I see many Facebook Pages which haven’t completed about section, not specified category and not included address, phone number, email address, website or working hours. With such insufficient information, how can one expect a good result from their Facebook Marketing efforts?<\/p>\n Let\u2019s consider you have given sufficient information on your brand page. But, many Facebook Page owners think the word will dig a path to their Facebook page automatically! Just having presence by way of the Facebook Business page is not sufficient. How will the world know you are present on Facebook?<\/p>\nInsufficient information on page<\/strong><\/h3>\n
Dead presence not good for Facebook Marketing<\/strong><\/h3>\n